Views: 21 Author: heyu Publish Time: 03-02-2021 Origin: Site
Personalization and therefore individual autonomy is indispensable in this day and age. Unusual and original gifts, signs or trophies with personal dedication are becoming more and more popular. The field of application of the engraver is very diverse and is best supported by laser technology.
In addition, the laser is a tool for many applications in the advertising material industry. High-quality laser engraving, gifts and simple promotional items, which are usually available from almost all suppliers, can be adequate income with a larger margin.
How can you make personalized engraving money?
End consumers are generally willing to pay higher prices for personal touch products. Consequently, the price for individual laser engraving items is often determined by the price per product that can be achieved on the market. It is common for end customers to pay 5 to 10 times the standard price for customization of the product.
Example: Laser-engraved ballpoint pen with a laser engraving surcharge
For example, high-quality ballpoint pens with individual engravings are sold for €15, which can be purchased for as little as €1.50 per unit depending on the quantity of purchase. In the laser processing industry, the "laser cost" is usually calculated at EUR 1 per minute to cover the laser time. As a result, different graphics or the duration of the engraving can be quantified quickly in terms of costs. Using the example of a ballpoint pen, the laser cost is 25 cents per unit for a period of 15 seconds. Taking into account labour rates,However, it's very easy to see that laser engraving can make a lot of money.
How do you make money with the laser engraving of promotional items?
Promotional products are mostly mass-produced. Around the same time, there are also manufacturers or sellers of promotional products for a very large variety of goods. This products are also sourced in vast quantities from Asia. Reselling these products-preferably in huge quantities-is a problem for sellers with promotional goods. Marking of a brand name or slogan is sometimes the only value added.
This means that the margins are very tiny. Effective manufacturers of branded products are willing to stand out from the market by investing in creative manufacturing processes. High-quality laser engraving, presents and basic promotional pieces, which are typically available from virtually all manufacturers, can be sold effectively with a greater margin. There are two potential alternatives to selling in order to reach these margins.
1. Laser engraving surcharge (high-quality finish)
The "conventional" approach to achieving higher laser margins is a surcharge for laser engraving. Under this approach, the price of the unprocessed promotional item is moderate (and equivalent to other suppliers), but a corresponding surcharge is paid for the engraving. Depending on the size and quantity, a surcharge of approximately EUR 1 per laser engraving is likely.This means that the procurement of a laser device (average value-depending on size and equipment) from approximately one hundred products per week is now economically feasible. Provided that substantially higher order volumes are feasible in the field of promotional products and that no fixed costs are incurred for laser processing, retailers of promotional items can improve the profitability of their business by means of laser engravings and laser markings.
2. Higher costs of mass-produced products by laser engraving
Any manufacturers of promotional products offer laser etched markings at virtually no extra expense (only a few cents per unit). The theory is that the profit is already made in the price of the product and the buyer feels like they're having a high-quality engraving for virtually nothing. Because laser manufacturing does not incur any variable costs (i.e. no consumables are needed, with the exception of labor costs) and because promotional products are never generally purchased without marking, fixed costs may be included in the price of the undisclosed commodity. Due to the high quantity-e.g.With gifts-retailers of promotional products will produce more profits and revenue at very low acquisition costs and hence therefore improve profitability.
